I’m sharing a video with you. It’s a TED talk on ‘Why.’

Simon Sinek’s TED talk, “Start With Why?"

You might wonder why a writer would share a video like this one. It’s actually one that several writers rerun for themselves from time to time, just as I did today. When I spend time on marketing, the nuts and bolts of getting readers to give my books a try, I lose track of why I’m writing. Paraphrasing the video, it’s not ‘I’m a good writer. I have a book like the ones you read. Will you buy a copy?’ No. It’s ‘I have stories I love to tell. Spend some time with me and I’ll tell you one.’


Award-Winning Author

Jackson Coppley


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